LOBIN Dealer Academy

Prepare, quote and coordinate cabinet projects.

Practical training for cabinet trade teams.

Learn how to collect usable project information, explain materials and pricing, review drawings, and plan each handover. Start with public lessons, then use the guidance available to your approved partner account.

Already approved? Sign in

4 · 21 · 6

4 modules · 21 lessons · 6 public lessons

Public lessons require no account. Other lessons depend on your approved access level.

Project outcomes

Put each lesson to work on a project.

01

Prepare a clearer project brief.

Record the rooms, dimensions, priorities and missing information before estimating.

02

Explain what the price covers.

Separate cabinet supply, selected options and local services so clients can compare the same scope.

03

Confirm before production.

Review drawings, materials, hardware and approvals against one current project record.

04

Make handovers traceable.

Record responsibilities, packing references and the evidence needed for delivery or after-sales issues.

Global academy structure

Start with the workflow, then deepen product, sales and operating skills.

English lessons · YouTube video slots · Excel resource slots

Part 01

Project Delivery Foundations

Available now

Project qualification, requirement collection, estimating, drawing approval and the basic handoff logic before production.

Part 02

Product & Technical Knowledge

Lessons published · video slots open

Board materials, PUR and laser edging, glass doors, hardware, add-ons, catalogue reading and price-book explanation.

Part 03

Sales & Customer Communication

Lessons published · role-play ready

Quote comparison, factory-direct trust, difficult customer dialogue, quotation presentation, follow-up and service recovery.

Part 04

Dealer Operations & Growth

Lessons published · workbook slots open

Production release, delivery coordination, internal quotation workflow, showroom resources, local service boundaries and project review habits.

For teams responsible for client cabinet projects.

Built for cabinet dealers, contractors and interior-design companies that prepare quotations and coordinate delivery. Showroom sales teams, project buyers and installation coordinators can use the lessons relevant to their responsibilities.

Buying cabinets for your own home?

You can use the public guides and estimator without applying for a trade account.

Open the public estimator

Follow the path or find the task you need.

New to the LOBIN process? Begin with Module 01. Working on a live project? Go to the relevant lesson and check its access label before you start.

Lessons explain the process. Your signed quotation and approved project records define the work for each order.

4 modules · 21 lessons

The cabinet project learning path

Module 01

01 · Project Workflow Foundations

Qualify opportunities, collect usable requirements, build preliminary estimates and move projects toward drawing approval.

DA-C01-L01Public lesson

Module 01 · First enquiry and project fit

Qualify a cabinet enquiry

Check the project location, cabinet scope and information available, then agree a useful next step without guessing a price or dismissing an incomplete enquiry.

You will prepare

A qualification record with a clear project status and next action.

Approx. 12 min readRead lesson
DA-C01-L02Public lesson

Module 01 · Project brief and evidence

Collect measurements and define the project brief

Bring customer priorities, room measurements, appliance details and site constraints into one brief, with missing information and measurement responsibilities clearly recorded before the next review.

You will prepare

A room-by-room project brief with an evidence list and open items.

Approx. 14 min readRead lesson
DA-C01-L03Partner account

Module 01 · Preliminary estimate workflow

Build a preliminary cabinet estimate

Build a preliminary estimate with the correct market, units and cabinet scope, while showing assumptions, exclusions and the information still needed for LOBIN's quotation review.

You will prepare

A preliminary estimate with a version reference and assumptions record.

Approx. 14 min readRead lesson
DA-C01-L04Partner account

Module 01 · Drawing approval and Design Lock

Review drawings and confirm Design Lock

Review the governing drawings, dimensions, materials and hardware, resolve open items and record the customer's approval against one clearly identified design version before the next handover.

You will prepare

A drawing review record showing approved documents and any items that prevent Design Lock.

Approx. 15 min readRead lesson

Module 02

02 · Product & Technical Knowledge

Explain cabinet boards, edging, glass doors, hardware, catalogues and technical choices in customer-friendly language.

DA-C02-L01Public lesson

Module 02 · Material value explanation

Explain cabinet materials and trade-offs

Compare complete carcass, door, finish and hardware options against the customer's priorities, using current specifications and samples to explain benefits, limits and the choices awaiting confirmation.

You will prepare

A two-option material comparison linked to the project brief.

Approx. 13 min readRead lesson
DA-C02-L02Public lesson

Module 02 · Board material explanation

Explain cabinet board materials to customers

A simple board-material explanation that links customer priorities to suitable cabinet body and door choices. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A simple board-material explanation that links customer priorities to suitable cabinet body and door choices.

Approx. 13 min readRead lesson
DA-C02-L03Public lesson

Module 02 · Edge-banding technology

Explain PUR and laser edge banding

A customer-safe explanation of standard edging, PUR edging and laser edging, including how to discuss upgrade value without exaggeration. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A customer-safe explanation of standard edging, PUR edging and laser edging, including how to discuss upgrade value without exaggeration.

Approx. 14 min readRead lesson
DA-C02-L04Partner account

Module 02 · Add-on explanation

Explain glass doors, hardware and add-ons

A clear method for introducing glass doors, runners, hinges, handles, lighting and other options before the quote feels final. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A clear method for introducing glass doors, runners, hinges, handles, lighting and other options before the quote feels final.

Approx. 12 min readRead lesson
DA-C02-L05Partner account

Module 02 · Catalogue and price reference

Use catalogues and the price book with customers

A repeatable way to use catalogues as decision aids without letting the customer confuse catalogue inspiration with final specification. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A repeatable way to use catalogues as decision aids without letting the customer confuse catalogue inspiration with final specification.

Approx. 11 min readRead lesson

Module 03

03 · Sales & Customer Communication

Handle quote comparisons, factory-direct questions, difficult conversations, margin boundaries and follow-up rhythm.

DA-C03-L01Professional dealer

Module 03 · Quote presentation and margin

Present a clear quotation and protect margin

Present a quotation that separates supply scope, local services and exclusions, then compare alternatives on a consistent basis without making unsupported promises or discounting blindly.

You will prepare

A customer quotation review record with a documented option decision.

Approx. 16 min readRead lesson
DA-C03-L02Partner account

Module 03 · Follow-up and customer memory

Keep quote versions and next actions clear

Keep each opportunity's current quotation, customer decisions and open questions together, so follow-up has a clear purpose, an owner and a date from the first estimate onward.

You will prepare

An opportunity record with one current version and one next action.

Approx. 12 min readRead lesson
DA-C03-L03Partner account

Module 03 · Service conversation and trust recovery

Resolve cabinet after-sales cases

Document the reported issue, collect identifiable evidence and coordinate the next update, keeping responsibility decisions and any repair or replacement commitments tied to the written case review.

You will prepare

An owned after-sales case record with evidence, next update and resolution status.

Approx. 14 min readRead lesson
DA-C03-L04Partner account

Module 03 · Quote comparison conversation

Handle local cabinet quote comparisons

A comparison script that moves the discussion from cheaper or expensive to same scope, same responsibility and same risk boundary. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A comparison script that moves the discussion from cheaper or expensive to same scope, same responsibility and same risk boundary.

Approx. 14 min readRead lesson
DA-C03-L05Public lesson

Module 03 · Trust and factory relationship

Explain factory-direct cabinets without losing trust

A truthful factory-direct explanation that focuses on supply path, managed production and transparent scope without claiming what cannot be proven. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A truthful factory-direct explanation that focuses on supply path, managed production and transparent scope without claiming what cannot be proven.

Approx. 12 min readRead lesson
DA-C03-L06Professional dealer

Module 03 · Difficult conversation practice

Practice difficult cabinet customer conversations

A role-play method for responding to pressure, confusion or anger while keeping facts, responsibility and next actions clear. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A role-play method for responding to pressure, confusion or anger while keeping facts, responsibility and next actions clear.

Approx. 15 min readRead lesson

Module 04

04 · Dealer Operations & Growth

Build repeatable dealer workflows for production release, delivery coordination, showroom resources, local service boundaries and review habits.

DA-C04-L01Professional dealer

Module 04 · Production release discipline

Prepare a cabinet order for production

Check approved drawings, material records, required payment confirmation and release ownership before an order moves into production, with incomplete items visible and escalation responsibilities clearly assigned.

You will prepare

A release-readiness record with documents, open items and named owners.

Approx. 14 min readRead lesson
DA-C04-L02Partner account

Module 04 · Delivery and local handover

Plan shipping, receiving and installation

Map responsibilities from factory completion to site handover, prepare receiving and installation checks, and keep shipping estimates separate from confirmed milestones and the project's written service scope.

You will prepare

A delivery responsibility map and receiving-readiness record.

Approx. 14 min readRead lesson
DA-C04-L03Professional dealer

Module 04 · Internal workflow

Build a repeatable dealer quotation workflow

A simple internal workflow with ownership for intake, estimating, customer quote, LOBIN review, approval and follow-up. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A simple internal workflow with ownership for intake, estimating, customer quote, LOBIN review, approval and follow-up.

Approx. 13 min readRead lesson
DA-C04-L04Partner account

Module 04 · Showroom and resource setup

Set up showroom samples and sales materials

A practical showroom resource plan that helps customers compare materials, finishes and options without overwhelming them. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A practical showroom resource plan that helps customers compare materials, finishes and options without overwhelming them.

Approx. 12 min readRead lesson
DA-C04-L05Professional dealer

Module 04 · Local responsibility boundary

Define local service boundaries before selling

A boundary statement that protects both the customer and dealer by making local responsibilities visible before the order advances. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A boundary statement that protects both the customer and dealer by making local responsibilities visible before the order advances.

Approx. 13 min readRead lesson
DA-C04-L06Partner account

Module 04 · Project review and growth

Review projects and learn from customer feedback

A repeatable review habit that captures what sold, what confused the customer, what delayed the project and what should improve next time. This lesson is written as a global English lecture outline with a permanent video slot and an empty workbook slot for future Excel or PDF tools.

You will prepare

A repeatable review habit that captures what sold, what confused the customer, what delayed the project and what should improve next time.

Approx. 12 min readRead lesson

Course tools and resources

Use project intake, measurement and material-comparison files, plus restricted working templates, in the relevant lessons.

Browse public resources

Access follows approval

Three public lessons need no account. Partner and Professional lessons follow the approved account level; completion does not change access.

Apply for partner access

Keep your learning record

Sign in with an approved account to save progress, bookmark lessons and view available protected content.

Partner sign in

Academy suggestion

Help shape the Dealer Academy

Suggest new lessons, customer scenarios, sales practice topics or supporting resources.

Suggestions go to the admin planning queue and are not shown publicly.

FAQ

Before you begin

Do public lessons require an account?

No. The three public lessons and public estimator are open to everyone. Saving progress and opening protected lessons require an approved partner account.

Does course completion grant dealer, installation or production-release authority?

No. Completion records personal learning progress only. It does not replace account approval, project approval, signed documents or written production release.

What controls if a lesson differs from a project document?

Lessons explain working methods. The signed quotation, approved drawings and current project records control each order.

Start with one real project brief.

Complete the first public lesson, then apply for the appropriate partner access when you need quotation, drawing and delivery coordination tools.

Start the first public lesson
WhatsAppGet Price